top of page

The Ways That COVID Changed How Customers View Video

2020 was the year that changed video consumption. Snapchat the prominent online messaging application, conducted a recent study showing that video messages provide a heightened level of attention and emotional engagement when customers view advertising content.

There are a lot of notable takeaways from the study, the most obvious being COVID-19’s impact on increased video consumption. According to study results, 61% of participants are watching more videos on social media apps, 56% are watching more videos on streaming apps/platforms on a TV, and 52% are watching more videos on streaming apps/platforms on a smartphone.

Consumers, especially Generation Z and Millennials* are engaging more with video content on their phones and PCs during a time of unprecedented social and political change. They pay the most attention to videos that don’t take up a lot of their time. According to Snapchat, they have a strong preference for videos that are 5 minutes or less.

*A member of Gen Z is anyone born between 1996 and the early-mid 2000s. A Millennial is anyone born between 1980 and 1995.


Let the professionals here at Moonstar help you create a strategy using video messaging to increase awareness of your brand and influence more potentials customers. Video marketing is easier and more affordable than you might think! Call us

Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
bottom of page