The Ways That COVID Changed How Customers View Video
2020 was the year that changed video consumption. Snapchat the prominent online messaging application, conducted a recent study showing that video messages provide a heightened level of attention and emotional engagement when customers view advertising content.
There are a lot of notable takeaways from the study, the most obvious being COVID-19’s impact on increased video consumption. According to study results, 61% of participants are watching more videos on social media apps, 56% are watching more videos on streaming apps/platforms on a TV, and 52% are watching more videos on streaming apps/platforms on a smartphone.
Consumers, especially Generation Z and Millennials* are engaging more with video content on their phones and PCs during a time of unprecedented social and political change. They pay the most attention to videos that don’t take up a lot of their time. According to Snapchat, they have a strong preference for videos that are 5 minutes or less.
*A member of Gen Z is anyone born between 1996 and the early-mid 2000s. A Millennial is anyone born between 1980 and 1995.
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